Who can keep up with the "pop" in popular culture? I can't. Instead, I stash away items of interest in both electronic and paper files until a rainy day.
Today's selection is a Reebok commercial I saw back in June during the Stanley Cup Finals between the Pittsburgh Penguins and the Detroit Red Wings.
The ad was part of Reebok's "Your Move" campaign, and it caught my attention for two reasons:
1. You have to pay attention to follow what's happening. I like that.
2. "But where you end up...is entirely up to you." I don't like that.
Sports commercials often play this Just Do It card, and while it might pump the adrenaline a bit and offer some inspiration, it only speaks to a few folks in the world. Mario Lemiuex and Sidney Crosby are two of the best hockey players in history. The second little boy on the carpet can dream all day, but chances are he'll never get any closer to NHL ice than a seat behind the glass.
I hate to cast a cloud, but people really can't do whatever they want. We can't reach all of our dreams. We can't win every battle or overcome every obstacle. And that's fine. We are, in one way or another, wholly dependent creatures.
I don't suppose it's wrong to broadcast a wide message of inspiration like this - it's bound to hit someone. (And the opposite message would be a disaster: "Don't even go there, kid. You'll be lucky if you make the JV team. Your Move. Reebok.") But is there a better alternative?
Further questions to consider: Does a commercial like this lead to disillusionment? Is it honest? Where does submission regarding the direction of our lives come in to play?
Related post: Going Pro