VW hope

I wrote the following post a year ago and for some reason never published it. I still like it for the ad and what it implies. I thought you might, too.

Good news plays a role in this Volkswagen commercial. Here, an urban, sign-carrying doomsdayer finds a reason to shift his religious gears.



Questions to ponder:

1. What do you think about VW's use of this character?
2. The reason for tossing his sign may seem illogical, but have tiny, illogical things every shifted your gears toward hope?

2 comments:

Deidra January 23, 2010 at 3:33 PM  

I've seen this commercial. It's one that made me stop and think about the fact that someone always believes the end of the world is near while others speed merrily past, enjoying their joy of the moment. Each of us has carried the sign, and each of us has driven the car, proclaiming the good news of hope.

As for illogical things spurring new thoughts about old stuff? Last week it was mittens that gave me a totally fresh outlook on living in community.

I'm glad you chose to post this.

Unknown January 25, 2010 at 9:44 AM  

Interesting observation, Deidra. It makes me think of settings where I could ask, "Are you carrying the sign or driving the car?" Personally, I'm usually driving the car.

Mittens and community...intriguing.

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