Book Publicity as a Cultural Act

Image by Mikko Saari.
I needed a Stephanie Smith about seven years ago, before I gave up on publicity and a book I felt compelled to share with the world. It is what it is now, but I'm encouraged to know that service is her focus in a world of too many self-serving, megaphone-toting, insecurity-driven authors. I am happy to share her marketing view with you this morning at
"In between the dozens of drafts and the time their magnum opus hits the printer, some authors get cold feet. They feel it’s still an important book, but suddenly, to spread the word about it through a publicity campaign would be disingenuous. Suddenly, it’s not God’s message, but 'self-promotion.' They feel more comfortable in the high art of the writing process, and want to leave the 'dirty work' of promotion to me.
I count it my professional privilege to debunk this illusion. I understand that when you’ve poured so much of yourself into a work, it becomes harder to discern the lines between yourself and your art, and easier to equate book promotion with self-promotion. But these don’t have to be one and the same. What often makes the difference is our motives: Are we serving ourselves, or are we serving an idea that we believe will influence lives for the better?"
READ MORE about Stephanie's philosophy in Everything Matters: Book Publicity as a Cultural Act. is a site about faith, work, and God.


Angry Birds Matter

Sourced via Flickr.
In March, I began hosting a series at called Everything Matters. The premise is somewhat simple: What you do during your day is a cultural act, and it will either create, manage, or consume the world God has given to you. (Consume here has no negative connotations—rather, think consuming art or consuming broccoli.) Whether I'm digging out a new flower bed, balancing my checkbook, or, as I said, eating broccoli, I'm participating in the world as a cultural being, one who is called to create, manage, and consume the goods that surround us.

The most recent series entry was written by Kevin Schut, a professor of media + communication at Trinity Western University in Langley, BC, Canada. Kevin tells people he plays video games for a living, and it’s partly true. His book Of Games and God: A Christian Exploration of Video Games will be released by Brazos Press in early 2013.

Here is an excerpt of the article. I hope you'll join the conversation.

My new iPad contains several dozen worlds. There’s a boy’s bed where little wind-up robots protect him from scary dinosaurs. There’s the Caribbean, where I get to sail, hoist the Jolly Roger, and relieve Spanish merchants of their sugar. There’s a fantasy kingdom under siege from hostile orcs and skeletons. And, of course, there are rooms of boxes, glass, and stones erected by pigs desperate to stave off assaults from irate avians.

While it is amazing that one digital device can be a doorway to so many imaginary places, not everyone is excited about this... (Read more here.) hosts conversations about work, life, and God.


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