tag:blogger.com,1999:blog-2101059195328496385.post5205982121103323134..comments2023-12-19T03:57:42.866-05:00Comments on New Breed of Advertisers: Visa and Johnnie Walker: Guidance counselorsAnonymoushttp://www.blogger.com/profile/12125792591159561789noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2101059195328496385.post-41531147471147651752009-03-11T16:44:00.000-04:002009-03-11T16:44:00.000-04:00Good thoughts, Lindsay Kate. I think I see what yo...Good thoughts, Lindsay Kate. I think I see what you're getting at. <BR/><BR/>The ad features the morning no longer as a time for daily, mundane actions, but as a time and symbol for beginning: the sun rises, bodies rise, breath rises (in quality of flavor, that is, leaving the night nastiness behind!). <BR/><BR/>Even when Freeman implies lifelong dreaming, morning still represents the beginning.<BR/><BR/>You made me notice the last shot just now. The commercial progresses from waking to teeth-brushing to dressing to venturing outside to long-term living ("And will you <I>keep</I> going?"), but the last shot returns us to the first stage: waking. A woman awakes and draws the curtain.Anonymoushttps://www.blogger.com/profile/12125792591159561789noreply@blogger.comtag:blogger.com,1999:blog-2101059195328496385.post-25945259769759880862009-03-11T15:16:00.000-04:002009-03-11T15:16:00.000-04:00Fascinating. I've been seeing this commercial and ...Fascinating. I've been seeing this commercial and thinking about it. It's interesting how there is somehow an added value to the mundane (everyone brushes their teeth, gets out of bed, and so on) but the commercial is stressing to try something "new". How long will new be new? I wonder if the commercial values the beauty of ritual, or wants people be, like you said, adventurous, etc. <BR/><BR/>Great thoughts - keep posting these commercials!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2101059195328496385.post-77473371841921585312009-03-09T16:04:00.000-04:002009-03-09T16:04:00.000-04:00I like your 2 cents, ESI. I think I'm there, too. ...I like your 2 cents, ESI. I think I'm there, too. The association still bothers me, but at least Visa paints a more obvious "life worth living." <BR/><BR/>Yeah, Billy, Freeman has that warm, gentle, even benevolent presence. I mean, he WAS God, wasn't he?Anonymoushttps://www.blogger.com/profile/12125792591159561789noreply@blogger.comtag:blogger.com,1999:blog-2101059195328496385.post-22076699289878582022009-03-09T09:44:00.000-04:002009-03-09T09:44:00.000-04:00I like the Visa commerical, too. Though that might...I like the Visa commerical, too. Though that might have much more to do with Morgan Freeman's presence than anything else.Billy Coffeyhttps://www.blogger.com/profile/08988347213957444145noreply@blogger.comtag:blogger.com,1999:blog-2101059195328496385.post-73839619109486902222009-03-08T22:37:00.000-04:002009-03-08T22:37:00.000-04:00Sam - I like Visa commercial much better than the ...Sam - I like Visa commercial much better than the JW commercials and I'm trying to figure out why. I think it's the underlying message behind the words - what the commercial points to that matters to me.<BR/><BR/>The JW commercials, especially the 2nd one, seems to say "go, live life, etc.."...but it's also the picture of life that they paint beyond the words that matter. <BR/><BR/>The Visa commercial, on the surface seems to say the same but the picture of the "life worth living" looks different, closer perhaps to a noble, purposeful life that God calls us to.<BR/><BR/>Just my 2 centsEvery Square Inchhttps://www.blogger.com/profile/11636924397725214300noreply@blogger.com