Telling (most of) the truth
It's ironic how leery we are of marketers. We question their motives and accuse them of pushing agendas upon us, yet our own behavior imitates theirs every day.
Everyone stands for something, believes in something, supports something, and we frequently do whatever it takes to sell that something. Just consider the best foot a young man puts forward in trying to woo a pretty girl. It's not really him he's promoting - only the best of him that he wants her to see. Conference presenters, pastors, car salesmen, Mary Kay associates and Thai food fans do the same thing.
Of course, some of us may use more (or less) truth than others, but our intent is the same: to sell. Mouth closed or open, we tell others what we like and dislike, support and oppose, and in that telling we act very much like marketers.
I came across these two attention-grabbing political cartoons recently. They both sell ideas and also raise questions in me.
1. Do the cartoons tell the whole story about either the auto industry or Bush's presidency? If not, is there anything wrong with telling partial stories?
2. Do you tell whole stories or partial stories when you sell something?
3. What stands out to you visually and/or narratively that makes these cartoons compelling?
4. What compelling techniques have you used to convince someone?
Cartoons by David Fitzsimmons of the Arizona Daily Star and Pat Bagley of the Salt Lake Tribune.
