"Then the King will say to the advertising agency on his right, 'Come, you who are blessed by my Father; take your inheritance, the kingdom prepared for you since the creation of the world. For...I needed clothes and you clothed me..." (Minor paraphrase of Matthew 25:34, 36).
OK, so I don't know how many advertising agencies would be ushered in with the sheep at this point, but hope abounds in me, and for those of you Kingdom-minded, Jesus-serving agents in this industry, opportunities abound, too!
For starters, check out this very cool coat project from Taxi, Toronto. The poster itself won a Design Silver at Cannes Lions 2008:
"EMERGENCY BLANKET: An oversized (40" x 60") poster, printed on newsprint, is sent out to homeless shelters with each 15 Below coat. As the poster unfolds, one side shows how the coat works with simple illustrations and instructions printed in multiple languages. The other side of the poster features a large image of a blanket. The idea is to tear the poster into strips and stuff it into the multiple pockets of the 15 Below jacket to act as insulation. Stuffed with newspaper, this jacket will insulate the body, helping to ensure survival through the night. In this sense, the medium is more than the message. For someone living on the street, it could be a lifeline."
See a great close-up version of the poster here.
As a wilderness guy who understands the value of insulation in cold temperatures and protection from driving rain, I'm excited about this caring, simple, creative project for the homeless. And I believe there are plenty more projects like it, just waiting for someone like you to think them up.