Double Take

By birth and by choice I belong to the Steeler Nation. This means I paid more attention to the Super Bowl this year than to the commercials that decorated it. As an advertising critic, this was uncharacteristic of me, but I couldn't help it. Go Pittsburgh!

A few ads caught my attention, however, and here's one in particular called "Double Take":



Work and the concept of calling fill a big file drawer in my brain and in my office. I open this drawer daily and find myself rooting through it, adding to it, mulling over its contents and laying that content onto the table for discussion. It helps that my co-workers share this interest, too.

Because "Double Take" is so visually effective, it instantly creates categories: work as Heaven, and work as Hell. Everyone has unpleasant work to do, but Jesus causes us to do another double take by flipping these categories. In his world, feet washing and humble service have the big office.

Few of us find moose butts appealing, but sometimes that's precisely where we ought to be.

(For another Monster.com commercial and questions about when this isn't precisely where we ought to be, check out "Your calling is calling" and then come back to comment.)

6 comments:

Billy Coffey February 4, 2009 at 3:45 PM  

So true, Sam. I've often found that the very things I don't want to do are the very things Christ prods me into doing anyway. Not as punishment, mind you, but as blessing.

Sam Van Eman February 4, 2009 at 4:52 PM  

Billy,
My biggest moose-butt job was roofing. Christ prodded me for four years there to understand his upside-down Kingdom. Blessing, indeed.

Kirstin Vander Giessen-Reitsma February 6, 2009 at 4:03 PM  

Great posts, Sam. These will come in really useful for our classes next year.

Sam Van Eman February 6, 2009 at 4:18 PM  

So I'll make it into your classes after all, Kirstin! Sweet.

Lore February 20, 2009 at 2:39 PM  

Truly the best of the commercials for this year's Bowl. What a game, though? Wow! I'm from PA and a Steelers fan so I was in my element for it!

Sam Van Eman February 20, 2009 at 2:49 PM  

A fellow Steeler fan!

Keep on writing well, Lore.

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