Double Take

By birth and by choice I belong to the Steeler Nation. This means I paid more attention to the Super Bowl this year than to the commercials that decorated it. As an advertising critic, this was uncharacteristic of me, but I couldn't help it. Go Pittsburgh!

A few ads caught my attention, however, and here's one in particular called "Double Take":



Work and the concept of calling fill a big file drawer in my brain and in my office. I open this drawer daily and find myself rooting through it, adding to it, mulling over its contents and laying that content onto the table for discussion. It helps that my co-workers share this interest, too.

Because "Double Take" is so visually effective, it instantly creates categories: work as Heaven, and work as Hell. Everyone has unpleasant work to do, but Jesus causes us to do another double take by flipping these categories. In his world, feet washing and humble service have the big office.

Few of us find moose butts appealing, but sometimes that's precisely where we ought to be.

(For another Monster.com commercial and questions about when this isn't precisely where we ought to be, check out "Your calling is calling" and then come back to comment.)