Coke's "Encounter": Viewing commercials as mini-movies

"Encounter" is a movie. It looks like a Coca-Cola commercial by McCann Erickson of Madrid, and it's only one minute and thirty seconds long, but it's still a movie. Just smaller.

Like their larger cousins, mini-movies have characters, settings, problems and solutions. I wrote about "Encounter" at Catapult Magazine, specifically addressing the character played by music.

Here's the mini-article with links to the mini-movie. (Note: Mute it the first time. Then watch it a second or third time cranked.)


Marcus Goodyear April 1, 2009 at 11:12 AM  

Very interesting, Sam! I couldn't resist playing devil's advocate over at goodwordediting.

And DUDE I am so looking forward to the retreat in three weeks.

Sam Van Eman April 1, 2009 at 4:03 PM  

Marcus, thanks for the push. What a great post!

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