Coke's "Encounter": Viewing commercials as mini-movies

"Encounter" is a movie. It looks like a Coca-Cola commercial by McCann Erickson of Madrid, and it's only one minute and thirty seconds long, but it's still a movie. Just smaller.

Like their larger cousins, mini-movies have characters, settings, problems and solutions. I wrote about "Encounter" at Catapult Magazine, specifically addressing the character played by music.

Here's the mini-article with links to the mini-movie. (Note: Mute it the first time. Then watch it a second or third time cranked.)