As my friends at *cino say, I hope you had a happy "interdependence" day.
I want to let you know about an article I had published this week. It's on three types of cause marketing. One of the examples I use is TOMS Shoes. You may have seen the recent AT&T commercial featuring this cool company. Here's the intro to the article with a link to read the rest. Thanks for reading, and for sharing my interest in these matters!
We live in the age of awareness. The world feels smaller, its problems are clearer, and its solutions—so they seem—are more manageable. No longer do I picture Africa as a distant place with insurmountable, unimaginable trials. I just see a $10 mosquito net. Creative framing and ingenious invitations have made getting involved a snap. And the sheer number of opportunities provides even the tiniest niche of people with something to do.
Since folks are in the market for buying causes, marketers are in the business of selling them. But not all cause marketing is created equal...
READ MORE at The High Calling website.
The High Calling is a site about work and God.