You're good at what you do. You study and listen and read - honing your trade - only to understandably and occasionally forget that behind the progress toward success are real neighbors consuming your work.
So you must ask - and keep asking - not the myopic, "How can I get customers to fall in love with my product?" but a more generous, "How can I love by getting this product to my customers?"
I'm not a die-hard Oreo fan, but they're good, no doubt, and I'm a sucker for creative advertising like this pool ad. And it takes me back to the first two-thirds of my life when every cookie I ever ate went into the glass of milk. Not just to be dipped or dunked, but immersed and left to sink for a surprise drink ending.
If you're an Oreo fan, I mentioned them one other time here and the picture I featured may be the most beautiful and tantalizing cookie photo I've ever seen.
"The more Gospel-inspired lay people there are engaged in these realities, clearly involved in them, competent to promote them and conscious that they must exercise to the full their Christian powers which are often buried and suffocated, the more these realities will be at the service of the kingdom of God...." - Pope Paul VI