EcoMarketing Subway-style

After a month and a half of long days and as many short nights, we finally finished the heavy work at our new place and moved in. The girls are happy for more floor space and we're excited to have something with fewer cracks in the walls. All of this prep, of course, meant physical labor, which meant - as I learned at a recent doctor's visit - that I lost five pounds.

That's not as much as Jared Fogle lost from eating Subway sandwiches, but then, I'm not trying to shed a 62-inch pair of pants either.

I came across a creatively written article this morning about the green movement based on Jared's marketing success for Subway. Jeff Dubin is the "founder of Green Meridian, a marketing research firm dedicated to helping marketers of green products succeed with both core green and mainstream consumers." In Paging Jared Fogle, he asks:

"I know Subway still keeps you busy traveling 200 days a year but if you have some spare time, it would be great if you could help the environment, too.

Why you? 'I'm the obesity guy, not the green guy,' you might protest. No, Jared you're Every Guy. We relate to you. If you committed to a green lifestyle, think of the possibilities. Maybe we'd get off our fossil fuel-burning butts like when you made us put down our boxes of Krispy Kremes and get out of our Barcaloungers a decade ago."
Regardless of whether you oppose this movement or embrace it, consume its products or advertise them, you have to admit that the creativity and success of ecomarketing has been tremendous. Dubin is being playful here, but so far, much of the movement has grown without a Jared.

Imagine what might happen with him.

5 comments:

LivewithFlair September 2, 2010 at 3:36 PM  

So nice to read your comments on my blog and find your blog here! Absolutely feel free to highlight any of my posts. I'm on my way to HCB to check it out!

Red Letter Believers September 3, 2010 at 10:14 AM  

I work for the Postal Service and we just sent 100 million postcards touting our green vehicles, green products etc.

It seems that green is the color of choice -- but will it really make us more money?

Bob Gorinski September 9, 2010 at 11:05 PM  

Yeah... Wonder what it would be like to have a spokesperson or politician who's not like, "excuse me while I fly my personal jet to my next gig" or "mass transit is awesome...for everyone else."

google ID work: canklost

That would be so canklost!

Bob Gorinski September 9, 2010 at 11:06 PM  

oh...and you must have needed a few more sandwiches!

Sam Van Eman September 10, 2010 at 8:18 AM  

David, that's a load of postcards. And a lot of trees. ;) I guess you'll have to watch the results to see if it makes the USPS any more money. I'd be curious if you're able to share.

Bob, I don't care for canklost attitudes and I agree that that approach wouldn't help. (Btw, sandwiches are always on my mind.)

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