Pinched: Harris Interactive reveals who's cutting back the most

I knew people had been tightening their financial belts, but the following chart by Harris Interactive surprised me with who's cinching the most.

Either Gen Xers are the wisest or they've been the most careless. (Click on the image for a larger view.)

Advertising, as powerful as it is, can't compete with scarcity (real or perceived). Read more about the poll results here.

2 comments:

Douglas Dahl November 30, 2010 at 10:12 AM  

It may just be that this is the group that is in the income generating years and climbing the latter to success(saving for retirement, getting that life long dream house, etc.)...plus they are the group that would most likely have the most children to support and less disposable income?

New Breed of Advertisers November 30, 2010 at 2:37 PM  

Sound thoughts here, Doug. That would put them in the wise category.

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