Level Up with Your Fries: Gamification in Advertising

The Escapist produces high quality videos on gaming and related topics and though I don't play much more than Monopoly Deal and Mille Bornes these days, I admire their work. The following episode covers the topic of gamification and how common video game elements can be translated into real life to make us more productive. But it also addresses potential evils when this concept gets into the hands of advertisers: 


2 comments:

shrinkingthecamel.com August 4, 2011 at 6:00 AM  

This seems to be a hot topic these days, making gaming applications to real life and work, possibly for even saving the world, I've heard. I don't game much either, so I find it a little difficult to relate... Certainly a creative way to leverage the popluar technology, though.

Sam Van Eman August 4, 2011 at 9:51 AM  

I wonder if the spreadsheet in your Accounting for Joy article would count.

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