Where the Sun Don't Shine

Image from Respect the Roll.
As of late August, "Nearly 300,000 Consumers Have Signed Up for a Free Roll Cover at RespectTheRoll.com."

You've seen the commercials. The one where Eric, Amber and John discuss tp etiquette in defense of unsheltered rolls. And another, which I saw this past Sunday night, where an elderly husband and wife peep into a neighbor's bathroom, flabbergasted at the disrespectful practice of keeping their exposed roll on the back of the commode. (Not sure whether it's the neighbor's primary roll or the extra for when the primary runs out. Are we supposed to respect both? Just the extra? If both, what do you do with the lid on the primary roll when it's time to use it?)

TMI. Sorry. I know folks who find it grossly embarrassing to buy new toilet paper in the store, let alone talk about what we do with it at home.

I've never covered my toilet paper. We have a roll on the holder and extras under the sink. There you have it. And maybe because this has always been our practice, these commercials irk me. They feel a bit like bullying: "What?! You don't ______? You must be a caveman."

Cottonelle has created a site called "Where the Sun Don't Shine Tribune," patterned after an online newspaper. Videos, Letters to the Editor, Top Stories, Current Weather. It has the same gimmicky 50s feel as the commercials. And based on the numbers, the campaign is working, with "72 requests per minute on RespectTheRoll.com at the height of website traffic." Either consumers think the available patterns will compliment their bathrooms, or they're looking for novelty in otherwise utilitarian quarters, or they really believe tp should be respected.

Do you use one? Should I? Is this an emotionally manipulative ploy to woo germaphobes (I'm one of these) or a worthwhile purchase?


David Rupert September 14, 2011 at 10:19 AM  

We need a counter commercial -- "Let's roll with it" .

I don't want to hunt for paper. I don't want to have to unwrap it. And I certainly dont want to take it out of a dainty cover.

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