You're good at what you do. You study and listen and read - honing your trade - only to understandably and occasionally forget that behind the progress toward success are real neighbors consuming your work.
So you must ask - and keep asking - not the myopic, "How can I get customers to fall in love with my product?" but a more generous, "How can I love by getting this product to my customers?"
John and Kathy were kind hosts to me yesterday at WORD-FM. We covered GoDaddy, roofing, Triscuits, Jubilee,
and more about advertising and the stuff I love. The clip is 18-1/2 min long. Open the "Tuesday, February 07,
2012" link and then start at 01:13:05 in your media player.
"The more Gospel-inspired lay people there are engaged in these realities, clearly involved in them, competent to promote them and conscious that they must exercise to the full their Christian powers which are often buried and suffocated, the more these realities will be at the service of the kingdom of God...." - Pope Paul VI