|Image by Mikko Saari.|
"In between the dozens of drafts and the time their magnum opus hits the printer, some authors get cold feet. They feel it’s still an important book, but suddenly, to spread the word about it through a publicity campaign would be disingenuous. Suddenly, it’s not God’s message, but 'self-promotion.' They feel more comfortable in the high art of the writing process, and want to leave the 'dirty work' of promotion to me.
I count it my professional privilege to debunk this illusion. I understand that when you’ve poured so much of yourself into a work, it becomes harder to discern the lines between yourself and your art, and easier to equate book promotion with self-promotion. But these don’t have to be one and the same. What often makes the difference is our motives: Are we serving ourselves, or are we serving an idea that we believe will influence lives for the better?"READ MORE about Stephanie's philosophy in Everything Matters: Book Publicity as a Cultural Act.
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