Advertising and Book Burning
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| Photo by Dave Hogg. |
"[G]ood advertising leads the viewer to think the thoughts they want them to think.
That’s what happened to the people of Troy, Michigan. As a vote for a tax increase to keep their public library open drew near, citizens became aware of a group called Safeguarding American Families (SAFE) that was against the tax increase. In anticipation of the tax’s defeat, SAFE planned a little post-election celebration: a book burning. SAFE promoted the book burning around town using yard signs and social media.
News of the book burning spread, as did a fierce response by the citizens themselves. It was the talk of the town, neighbor calling upon neighbor to prevent the book burning.[it]."
READ the rest of Erin's reflection at Christ and Pop Culture.
READ the original article--with a thought-provoking conclusion--at Salon.
2 comments:
I hadn't seen this campaign. Thanks for sharing. It's oh so clever!
By the way, have you seen the Bodyform Facebook thread/youtube video? Would love your thoughts on that. If it's not too risky. :)
I haven't seen it, Cheryl, but thanks for the heads up.
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