Advertising and Book Burning

Photo by Dave Hogg.
Erin Straza's response to what turned out to be an advertising scheme:

"[G]ood advertising leads the viewer to think the thoughts they want them to think.

That’s what happened to the people of Troy, Michigan. As a vote for a tax increase to keep their public library open drew near, citizens became aware of a group called Safeguarding American Families (SAFE) that was against the tax increase. In anticipation of the tax’s defeat, SAFE planned a little post-election celebration: a book burning. SAFE promoted the book burning around town using yard signs and social media.

News of the book burning spread, as did a fierce response by the citizens themselves. It was the talk of the town, neighbor calling upon neighbor to prevent the book burning.[it]." 

READ the rest of Erin's reflection at Christ and Pop Culture.

READ the original article--with a thought-provoking conclusion--at Salon.


Cheryl Smith October 17, 2012 at 8:25 AM  

I hadn't seen this campaign. Thanks for sharing. It's oh so clever!

By the way, have you seen the Bodyform Facebook thread/youtube video? Would love your thoughts on that. If it's not too risky. :)

Sam Van Eman October 17, 2012 at 9:04 AM  

I haven't seen it, Cheryl, but thanks for the heads up.

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