Out of Context: Fast Company

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Just wondered what magazine advertisement captions would look like out of context. They look like this. All ad copy taken from the October and November 2012 issues of Fast Company magazine. 

7 comments:

New Breed of Advertisers November 20, 2012 at 12:37 PM  

I only added the text. Pics are borrowed.

Marcus Goodyear November 20, 2012 at 3:23 PM  

Brilliant. I could imagine a regular series of these, Sam.

New Breed of Advertisers November 20, 2012 at 3:25 PM  

That was the thinking. I'll experiment a few times, at least.

Heather Holleman November 20, 2012 at 9:09 PM  

This is fantastic. A great teaching tool! You feel so foolish / sad / when you realize the right and proper context for thinking about the world. Did you ever invite students to make several "out of context" images like these? Awesome!!!

New Breed of Advertisers November 21, 2012 at 10:54 PM  

I haven't, Heather. It's a new, experimental project, and I want to see if it goes anywhere in my mind. I'll think about the student angle.

Thank you, and have a happy Thanksgiving.

Anonymous,  November 24, 2012 at 4:44 PM  

Huh. What was interesting to me is that my brain automatically went to making connections between the copy and the ladybug. Like they were supposed to be related somehow. Maybe this is from too much time spent selecting ambiguous photos to match my blog posts?
Anyways, nice to see you blogging, Sam. (Here's to the next five years!)

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