John Lewis: The Long Wait

In just three days, Adam & Eve's "The Long Wait" had racked up well over a half-million Youtube views. Not bad for a TV advertisement. You'd assume that it was either a freakishly good homemade project recorded and passed along in admiration of a prodigy's A/V talent, or else a heart-string grabber capable of making the average human being tear up. It's the latter, of course. (Being surprised by the True, Good and Beautiful has a way of doing this to me.)

As it goes, "The Long Wait" is simply another in a myriad of consumer-driven, emotion-catching, way-too-early Christmas commercials, this time for the British equivalent of JC Penney, London-based John Lewis. That doesn't seem to matter once the commercial makes its point. It's a well-told story. Little touches like a bouncing knee make it real. And it's honest in the way that you want the protagonist to be your own kid.

Shopping doesn't make good children. Plenty of living rooms will attest to this as they host the worst in our progeny on Christmas morning. But the Good, demonstrated here, reminds me once again that Advent prepares us to hope for the Christ, and for a world that acts like him. Enjoy "The Long Wait."

(Trouble viewing it? Watch it here.)

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Zits are at least 51 years old!

"I am so relieved to find a good acne product before school started!"

Olive said that just two months ago in an online consumer product review. I don't remember using acne products often in my school years, though when I did it was because all of the little zits that dotted my friends' faces would join together on my own as a singular grand finale; a geographically altering explosion of embarrassment.

So Olive needs some relief today and I needed it in the 80s, but this newspaper clipping for Sea Breeze answered kids' prayers in 1960. I found the advertisement in a newspaper we dug out of our chimney.

In full, it reads:

"Amazing SEA BREEZE, new brand of antiseptic skin lotion. It works wonders for complexion in just 7 days! SEA BREEZE wipes away the excess oils that cause ____ blackheads, whiteheads and pimples. It helps prevent ____ and conditions pores. SEA BREEZE kills germs instantly - _____ soothes your skin - never dries it, as so many antiseptics do. Amazing results are guaranteed - money back from SEA BREEZE if not completely satisfied at the improvement after just 7 days! Get SEA BREEZE today! Big 4 1/4 oz. bottle - just 69¢ - at any drugstore." 

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According to W, Sea Breeze started as "a cosmetic skin care brand originally launched in 1906. The Original formula was initially sold as an antiseptic for minor cuts and scratches."

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Wiggle room

In her book, Eve's Revenge: Women and a Spirituality of the Body, Lillian Calles Barger writes:

"Throughout great classic works of literature the beautiful woman inspires, but this beauty remains largely undefined. It has no particularity. Its content is not fixed, and its attributes are of a transcendent quality. In the Iliad, Helen of Troy is never described except as beautiful. There is no image of her except what our imagination brings to the text. In William Wordsworth's poem 'She Was a Phantom of Delight' the beloved is described as 'a moment's ornament, / Her eyes as stars of Twilight fair; / Like Twilight's, too, her dusky hair.' Likewise in the biblical Song of Songs the beloved is described through metaphors: 'Behold, you are fair! You have dove's eyes' (Songs 1:15)."

What our imagination brings to the text. I like that. But Barger then asks: "What happens when what it means to be 'the beloved' is no longer articulated with words but communicated by explicit images?"

I spoke with a group of college students about the effects of advertising on body image. In our discussion on the way beauty is defined, one woman said, "There's no wiggle room."

The print ad above for Olay affirms her comment. It highlights Barger's word "explicit," as in: spelled out, given definitive parameters, narrowly prescribed.

Nothing short of a miracle could transform the beauty industry into a comprehensive reflection of the Kingdom of God, but is it possible, in the meantime, to add some wiggle room? How would you do it as an advertiser, or a graphic designer, or a photographer, or a parent?

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This post was first published in early 2008 when I was my only reader. Because it's still valid and because I care about voices who cover these important advertising topics, I'm bringing it back for your consideration.

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Check for $97

I've had an ongoing fight with an advertising book since October of 2005. I once believed in it, supported it and loved it. Others did too. And then someone with another opinion took over and after one brief paragraph the fight began.

"...simplistic...obvious...overstates...no startling features to distinguish it...." All punches to my fragile pride.  

Tony Campolo had said it was "a must read for anyone who is trying to critique our culture and stand against its debilitating effects." Ron Sider called it "an important, urgent, penetrating analysis of how today's pervasive materialism seduces us and how biblical faith liberates us." The president emeritus of Bread for the World said that it was stellar.

I loved this praise. I had worked hard, cared deeply and had a grand vision of pulling materialistic America out of its blind consumption, and I wasn't alone. Jean Kilbourne, famed for her relentless and articulate beef with Madison Avenue since the 70s, stood behind me. She said I had done "a masterful job of demonstrating how the 'simulated gospel' of advertising perverts and distorts Jesus's message of love and compassion."

But insecurity confuses all of this. It doubts. It entertains unprovable possibilities. She was just being nice. He was paid to do it. He didn't really read it - just liked the title and first few pages and gambled on it being good. I've thought a hundred variations like these, all reminders that the only opinion I really believed was the one that started the fight. These were its offspring. 

One year after its release, On Earth as It is in Advertising? Moving from Commercial Hype to Gospel Hope went out of print. I tried to forget about the whole thing until, several years later, Wipf & Stock Publishers asked if they could bring it back on a need to print basis. I didn't really care. Sure, I said. I disliked the new cover (I care enough about advertising to think it should be done well). They promised a dollar per copy and I signed. And then I forgot about it again.    

This morning I received a surprise check in the mail. Without telling my youngest daughter what it was for, I asked her to guess how much it might be worth. She said $5. I guessed $4.

It was $97. I'm not sure what to think about having sold 97 more copies of something collecting dust on the shelf and in my mind, but I smiled. Then not two minutes later I imagined a benefactor had set me up just like Pip in Great Expectations; someone nice and in the mood to send me a hug. Another doubt.  

This post may amount to being the worst book promotion ever, but I set out to write about a fight I continue having with myself, almost four decades old, book or no book. I'm haunted by fear and the criticism that lurks about.

Don't buy a copy because you feel bad for me. I've moved on in other ways. But if you want to read a simplistic, overstated, nothing new book that is simultaneously a masterfully demonstrated, important, urgent, penetrating analysis (See what goes on in mind?), you can find reviews and sources for the original here, or buy it direct from Wipf & Stock.

Better yet, call or email my favorite local bookstore, Hearts and Minds Books.

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Jesus and Harry: The Light and Dark of Light and Dark

Photo by FadderUri

I'm finishing book six of the Harry Potter series in Spanish. I wouldn't have been caught dead with this accursed thing in my Pentecostal church growing up. And the 2-1/2 movie versions I've seen so far leave me feeling a sort of heaviness which I don't like. But the books, in Spanish, are not only good practice reading for me, they feel, oddly enough, just fine.

The words that have always carried considerable meaning regarding evil don't carry the same weight in a foreign language. "Witch" and "sorcery" made my dark list in English, but in Spanish? They're "bruja" and "hechiceria" which fail to conjure images of the magic-hatted, green-skinned accomplice of the Devil, or something worse. Regardless of my theological position against all things hechiceria, the added cultural weight of these terms didn't make it through the translator.

In part, this has permitted me to ponder more objectively the brouhaha about Harry Potter and his symbolic relationship with Jesus, as well as the philosophical and theological divisions in the Church about what is light and what is dark. I've made a few illustrations below to show you what I mean.

First, when I read Harry Potter, I automatically place items, characters and actions into two general categories. Of course, I could split some characters into sub-categories since they aren't always good and aren't always bad (Voldemort excluded, unless you consider his desire to learn or his ability to cultivate as essentially good things regardless of his intentions). But to keep things simple, I do the following while reading:

(If Hermione and Voldemort turn out differently in the end, humor me for now.) I do the same with items, characters and actions I'd consider Christian. The Bible, with all of the bad stuff in it, is holy and perfectly good. The financial rating of our local Christian TV station, on the other hand, falls just shy of 60% which is a big fat F. Don't get me started on the way they do fund-raising, which I can't imagine Jesus would ever endorse. So I categorize here too:

Put the two together and I run into questions, which I think are the same ones other people run into. Consider the recent debate going on in the comments of an article about Steve Jobs at TheHighCalling.org: Were his acts eternally good or eternally bad or perhaps only temporarily good? Is it eternally good to do good to your neighbor only if you're a follower of Jesus, or does love count for the good-producing heathen as well?

Or consider the controversy around Christianity Today's reviews of Harry Potter and the Deathly Hallows (I've avoided reading spoilers so far, but I'm aware of the rebuttals). Many of us are hesitant to condone or condemn when light and dark look so similar that they tie our moral hands together. So is it like the following, with gradations of good and bad?

Or this, which doesn't try to equate Hermione with the Bible, per se, but considers that good can't exist outside of God's goodness, even if that goodness falls within the traditional category of bad, which would mean that both the Bible and Hermione are good and both local Christian TV and Voldemort are bad?

Or is there another position altogether?

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The Immortal Creative

I'm reading The Wounded Healer by Henri Nouwen. I've had it on the shelf for years and somehow neglected to read it, despite it being an unofficial requirement among my colleagues. Page 13 is yellowed with age and littered with "man" in a pre-PC way (so acknowledged in the Introduction), yet the content strikes me as prophetic; ahead of its time. Nouwen was addressing post-modernism in 1972. He recognized then that young people were moving away from absolute truth and, as a result, away from hopefulness.

One particular line caught my attention and I couldn't avoid assigning it to my concern for employees in the advertising world:

"When man is no longer able to look beyond his own death and relate himself to what extends beyond the time and space of his life, he loses his desire to create and the excitement of being human."

Nouwen isn't saying that people can stop creating, even if they lose the desire. And this isn't about the idea of legacy, which can be convoluted in the mind of the insecure (like me) as the ticket to sticking around forever. It's about recognizing that what we do matters. For good or for ill, it matters. Every action I commit results in some change, either in the world at large or in my own household; either in grand, visible forms or in the mind. Every action, they say, has an equal and opposite reaction, like elementary school teachers who alter the worlds of countless children (despite being largely forgotten).

In other words, every 30 second Hulu commercial, TV commercial, YouTube intro, is an act of creation. Even if it's forgotten in five minutes, it is an action that leads to reactions - to sales, to economic shifts, to artistic twists and digital technology, to discontent and Jones jealousy. And when it is created by the hands of employees who have lost desire and don't care about immortality - or about their neighbor for that matter - those reactions wander into whatever voids will accept them.

So I'll keep watching for workers who have an eagerness and hopefulness beyond pay raises, promotions and the bare need to simply make it through another day. I'll keep watching for workers who see their work as ministry in the immortal sense of the word.

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Pee in the Bath

I've been on a bathroom kick lately. No reason I'm aware of. Something subconscious maybe?

I've had this cute Brazilian TV commercial in my bookmarks for quite a while and thought now would be a good time to share it. It's in Portuguese but the subtitles will make it all clear. If you think it's crude, that's okay. I think the Charmin bears with their leftover toilet paper pieces is crude too. At least this ACT-endorsed spot from South America has a grander point: To conserve water.

ACT stands for Advertising Community Together. Their website showcases advertisements and commercials that align with the statement, "Federating, promoting and inspiring responsible communication."

I can get behind that mission. (I won't tell you whether I can get behind their invocation.) Enjoy!

Invocation

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Like Therapy (Only Cheaper)

Laughing Horse by Ella Richardson

I love to laugh. I even laugh by myself, though I swear I'm not crazy. I've laughed in church when I wasn't supposed to, in meetings both light and heavy, during late-night comedy and at matinee movies. I've laughed in the woods, in card games, at TV commercials, and one time I laughed when my wife and I hadn't spoken to each other for days.

Laughter does my body good. This month I wrote about it at The High Calling (see the link above). I also edited a reflection by poet Jeanne Murray Walker on laughter in a cancer ward. Then today, a colleague and I launched a little writing project on laughter.

Deidra Riggs writes for The High Calling, (in)courage, and her city newspaper. She's a delightful woman and a friend...and she loves to laugh. She's hosting the project at her site.

Check it out and be sure to submit your entry by Friday, September 23:

Like Therapy (Only Cheaper)

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Where the Sun Don't Shine

Image from Respect the Roll.

As of late August, "Nearly 300,000 Consumers Have Signed Up for a Free Roll Cover at RespectTheRoll.com."

You've seen the commercials. The one where Eric, Amber and John discuss tp etiquette in defense of unsheltered rolls. And another, which I saw this past Sunday night, where an elderly husband and wife peep into a neighbor's bathroom, flabbergasted at the disrespectful practice of keeping their exposed roll on the back of the commode. (Not sure whether it's the neighbor's primary roll or the extra for when the primary runs out. Are we supposed to respect both? Just the extra? If both, what do you do with the lid on the primary roll when it's time to use it?)

TMI. Sorry. I know folks who find it grossly embarrassing to buy new toilet paper in the store, let alone talk about what we do with it at home.

I've never covered my toilet paper. We have a roll on the holder and extras under the sink. There you have it. And maybe because this has always been our practice, these commercials irk me. They feel a bit like bullying: "What?! You don't ______? You must be a caveman."

Cottonelle has created a site called "Where the Sun Don't Shine Tribune," patterned after an online newspaper. Videos, Letters to the Editor, Top Stories, Current Weather. It has the same gimmicky 50s feel as the commercials. And based on the numbers, the campaign is working, with "72 requests per minute on RespectTheRoll.com at the height of website traffic." Either consumers think the available patterns will compliment their bathrooms, or they're looking for novelty in otherwise utilitarian quarters, or they really believe tp should be respected.

Do you use one? Should I? Is this an emotionally manipulative ploy to woo germaphobes (I'm one of these) or a worthwhile purchase?
  

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No touchy.

"No touchy." This phrase from Kuzco, the high-maintenance ruler-turned-llama from Emperor's New Groove, resonates with me. I can't help it. I am a fringe germaphobe, dabbling in the art of knowing where my hands have been.

So when I watch the commercial for Lysol's No-Touch Hand Soap System, I'm intrigued. For a split second, I'm intrigued. And then completely disillusioned:

"You and your family will never have to touch a germy soap pump again."

So? I could see this as a problem if I had to touch the germy pump after washing my hands, but before? Before I wash my germy hands? This product has no logical usefulness. Fear alone will sell it if it sells.

I'm acutely aware of the before/after touching of germy surfaces. For example, it's a major faux pas to place public restroom door handles on the inside of the door yet it happens all of the time. What's the point of washing my hands (No-Touch system or not) if afterward I'm forced to share the exit door handle with so many guys who head out without washing at all? There is no point. It's like touching the soap pump again after my hands have been cleaned. When does this ever make sense?

It seems that bacterial scientists and designers are working on different pages. Talk with each other, people. Good work - the kind Christ followers should see as the standard - gets done when effective profession-level collaboration serves the public in useful ways. And both are needed: the collaboration and the usefulness. Otherwise, I either waste money on senseless products at home or feel tempted in public to knock on the bathroom door, begging someone to let me out.    

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