Rollover Minutes

Objectification: "the act of representing an abstraction as a physical thing."

When referring to women in commercials and advertisements and banner ads, objectification is a bad word. Not so with Rollover Minutes. I love this series of AT&T commercials, including the latest one I caught over Christmas break. Even though I'm a Verizon customer, I not only understand Rollover Minutes (OK, so I didn't need to be the sharpest knife in the drawer to grasp the concept) but I also want them.



Lore January 3, 2009 at 9:38 AM  

Thanks for stopping by! I'll confess, it's easier to be genuine knowing that the people who know me in real life, wrestle through things with me in real life, are reading. But yes, I hope the genuine comes through. It's all real.

joeldaniel January 5, 2009 at 10:06 PM  

this is my personal favorite...genuinely funny & makes the point:

Sam Van Eman January 6, 2009 at 8:59 AM  

hey, joel. i like that one, too. my favorite acting by the mom is in the first one where she finds the minutes in the kitchen trash can. she's so good that i forget i'm watching a commercial.

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