Objectification: "the act of representing an abstraction as a physical thing."
When referring to women in commercials and advertisements and banner ads, objectification is a bad word. Not so with Rollover Minutes. I love this series of AT&T commercials, including the latest one I caught over Christmas break. Even though I'm a Verizon customer, I not only understand Rollover Minutes (OK, so I didn't need to be the sharpest knife in the drawer to grasp the concept) but I also want them.