I found a book of poems in my dentist's lobby this morning. Thimbles of Thought was the name of it, by Lois A. Burr. Here's one that caught my attention:
soaked to the skin,
our paperboy protects
his precious parcels, neglecting
I liked this poem because it connects with what's true about a New Breed of Advertisers:
1. Work energizes them. There's a certain pride involved with a first job that often fades in subsequent jobs. We need that "first job" feeling to excite and energize us and to remember the thrill of being called.
2. Their work produces value. The newspaper isn't a trivial widget to the boy because he knows that it benefits his customers. He may not benefit from it like they do, but that doesn't stop the newspaper from being a meaning-filled, even "precious" item. So he protects it.
3. Work is their act of service. It's no fun to be soaked unless it was intended. So this job, on this day, cost the boy. At the heart of work - done in a Christ-like manner - is service and sacrifice for the sake of others.
Here's to a "First Job" kind of year for all of you!
Picture: WALL-E protecting Eve.