"Is my map in the way?"

"No, no. You're good."

Besides the point being clearly and humorously made in this recent VZW commercial, the objectification* of signal reception is ingenious.
 
I had a second thought after seeing this TV spot. An often subtle difference exists between commercials that exaggerate consumers' sense of need and those - such as this one - that rightly highlight it. Of course, if AT&T provides adequate service in my area, I don't need a game-blocking coverage map. (Why would I need coverage for Alabama if I don't ever go there?) However, it isn't a stretch to consider that frequent travelers may very well need Verizon's offer (for the coverage, at least).



*While the VZW map image is clever (and their service memorable), I liked AT&T's use of objectification in Rollover Minutes better.

6 comments:

Chris Cree December 10, 2009 at 4:17 PM  

Sam, We chucked rollover minutes (from a plan we had back to the BellSouth days) with Cingular (now part of AT&T) because of poor coverage & horrid customer service issues when we moved to Savannah.

AT&T is the reason I won't buy an iPhone even though I've converted my home and business all to Macs. Verizon gives us better coverage. And though their customer service isn't quite as good as Alltel's it's still lightyears ahead of AT&T's.

Sam Van Eman December 10, 2009 at 4:24 PM  

And the customer speaks.

Chris, I haven't had too many problems where I live, though my wilderness adventures enter Dead Zones no matter who provides the service. I can't blame companies for it, and it deters students from trying to call mom for help when I have them buried deep in the forest. :)

Marcus Goodyear December 11, 2009 at 11:01 AM  

Um, I'm on Sprint because I get a discount.

And our organization is proud to offer one of the few remaining facilities in the country with NO CELL PHONE coverage: Laity Lodge.

Sam Van Eman December 11, 2009 at 11:09 AM  

Go Laity Lodge!

We need places of digital rest like this, Marcus.

Anonymous,  January 10, 2010 at 7:41 PM  

Sorry, the guy says, "no, no YOU good!" Not "you're good".

Sam Van Eman January 11, 2010 at 11:04 AM  

Anonymous, I stand corrected. Maybe it's the editor in me!

Thanks for tuning in.

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