Hyundai Assurance

Hyundai's approach has that Public Service Announcement feel and (though it could be the guy's voice) it strikes me as honorable.  



"...because the economy hasn't really turned around for any of us, until it turns around for all of us."

This line does make me Think About It - not as a car purchaser at this time, but as a neighbor to Hyundai. I asked Greg Stielstra about the fine line between serving and being served. He wrote Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers after marketing Rick Warren's Purpose-Driven Life to international fame. The interview gets a little spicy in part 2, but I appreciated his insight which you can read here.