Hyundai Assurance

Hyundai's approach has that Public Service Announcement feel and (though it could be the guy's voice) it strikes me as honorable.  

"...because the economy hasn't really turned around for any of us, until it turns around for all of us."

This line does make me Think About It - not as a car purchaser at this time, but as a neighbor to Hyundai. I asked Greg Stielstra about the fine line between serving and being served. He wrote Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers after marketing Rick Warren's Purpose-Driven Life to international fame. The interview gets a little spicy in part 2, but I appreciated his insight which you can read here.


Justin and Karyn February 21, 2010 at 7:01 PM  


I wondered if I can get your advice! I just started a business and I wondered if you could give me any advice on positive advertising. The business sells fair trade products that have been created by people formerly enslaved by forced prostitution, forced slavery and extreme poverty. The website is and my e-mail is I would love any thoughts you have!! Thank you!

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