Stouffer's: Let's Fix Dinner

"Can placemats keep your kids off drugs? Could a casserole make your relationship stronger? Can you give your daughter a better body image by setting the table?"

Stouffer's is asking these questions as part of their Let's Fix Dinner campaign, and I like it. I don't know how much of it is a PR stunt to increase sales, but the concern feels genuine to me. Just last night we ate at Grammy and Pappy's house around a pan of Stouffer's Five-Cheese Lasagna, and guess what? It didn't do more for us as a family than hot dogs or spinach salads (Okay, our kids would say it did more for us than spinach salads), but gathering around the table has been essential to our growth, and last night, Stouffer's was what fed our time together.

I like that a food company is playing it's part in strengthening community. I also appreciate the combination of expertise (in this case, professional food making) and calling (to build healthier families), which inspires similar combinations in my own work.  

Visit Let's Fix Dinner. Tell them thanks. Take their test. If you take it, come back and tell us how you fared. Or just tell us if you think they're on to something.  

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Anonymous,  July 27, 2011 at 9:51 PM  

can someone tell me who is that guy on this ad?

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