"Who gives you the very softest heat?" Knitters, it seems in this Belgian Natural Gas commercial. Or, so I wish. Who wouldn't opt for this kind of house warming? We're heading into our first winter season in a 100-year-old house, and I'm not sure how warm the gas bill will make me feel. Perhaps I'll don wool as TBWA did in this exceptional ad from early 2010:
Before you see how it was made, savor those 35 seconds. Brilliant simplicity, conceptual clarity, effectiveness at attention-grabbing and holding. I've watched this commercial innumerable times, now listening to the tune and dance of the whistle, now catching the colors warm progressively in tone, now feeling the house shift from frosty windows and chilly floors to carpet and hot tea. Mesmerizing, really.
Meet the talented hands and minds behind the work: