Check this out: It's a jar!

I don't quite feel like exclamation points right now, but humor often rescues me from myself and I really wanted this title to rhyme. I don't even know what gout is. Something to do with feet? That's what usually comes to mind though I'm not sure who gets it, what it affects, or how it goes away (if at all).

Tonight I saw a new commercial for Uloric and according to them, gout is a clear green liquid, not too different in appearance than anti-freeze before you dilute it. Okay, maybe that isn't what swishes around under your toe skin, but it leads me to the first of two points I liked about this advertisement for gout treatment:

Gout is objectified.

I get a kick out of objectification in advertising. Like with Pam and Rollover Minutes, it helps me see the invisible. I can actually imagine how it feels to be burdened by a large beaker full of green fluid (even though our chemistry lab relatives were quite petite in comparison), and it's enough to make me want to get rid of it.

Second, Uloric never promises to eradicate the problem. Even as the retiree heads out for a walk and down to his favorite fishing hole, he carries a smaller version of the beaker with him. "You can live more freely, but we can't give you a whole new life," they seem to say.

Maybe Uloric is junk, I don't know. One of the side effects is "gout flares" which seems counter-productive to me. Still, the ad caught my attention while most pharmaceutical spots simply annoy me. I'm not sure what I think of pain-relieving drugs in general, though I use them on occasion. Suffering, at least to a degree, seems right for the hungry soul, and if it means lugging around a beaker of this or that, than so be it. 



Real Live Preacher October 20, 2010 at 10:05 AM  

I saw this one too, and was amused by it. I did have a brief episode of gout once. It was pretty awful. Out of NOWHERE, I would get a stabbing pain in my toe. By stabbing I mean as if someone jabbed a thick needle deep into the joint of my toe. BAM!

then nothing. Happened a few times and went away on its own.

I might be open for just about any kind of solution, were that to happen all the time.

I also noticed (Great minds think alike?) the possible side effect of making your gout worse. Yeah, that's kind of bad.

David Rupert October 20, 2010 at 10:00 PM  

Well, are 'roids next?
Where will advertising possibly stop? At what boundary?

Deidra October 20, 2010 at 10:58 PM  

I saw this too! Were you watching Modern Family?

Bob Gorinski October 21, 2010 at 4:46 PM  

yeah...I was taken by the fact that the color of gout is green. Of course it is. But that uric acid must be yellow, right?

Also amused in the disclaimer...something about "Uloric targets uric acid but is not indicated for non-gout producing uric acid."

Cheryl Smith October 21, 2010 at 9:22 PM  

My dad had gout. As best I recall, it was horribly painful for him and he soaked his feet often in Epsom salt.

When I moved to VA, I was at a fashion show one time and a lady beside me said she was having a terrible time with "goat." I hadn't yet learned the old fashioned VA accent to know she was speaking of "gout." LOL!

Sam Van Eman October 22, 2010 at 1:26 PM  

David, how about the commercials that acknowledge toilet paper particles being left (on the) behind?

Deidra, I haven't see Modern Family, but I think it was during one of the two shows before it. Office? The Middle? Can't remember.

Well, Bob, if you don't drink enough, it will be yellow. :)

Anonymous,  July 12, 2011 at 11:16 PM  

Imagine how funny this looks to someone who had one of those 6L Erlenmeyer flasks and converted it into a hooka! There's gotta be a better way to smoke on the go, buddy! And change out that green water.

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