I'm still a fan thirty-some years later. Their winning record and exemplary team management over the decades has certainly helped. And they're fun to watch, though if you saw yesterday's stressful game against the Jets, you'll know that I mean drop-tower fun more than Chuck E. Cheese's fun.
But this post isn't about the Steelers. Supposedly, an ad for the Nissan Leaf aired in the NFL season opener back in September, 2010. I missed that game, and, therefore, the ad. Yet with all the commercial repetition and subsequent hours of Sunday afternoon football I have caught since then, I somehow missed this much-discussed ad until yesterday afternoon.
Yes, it's manipulative. No, it doesn't mean Nissan is exempt from leaving an environmental footprint. But I like it. It surprised me in a good way, especially after assuming it was all cgi.
If you don't remember seeing a recent commercial with a polar bear in it, I suggest you start this video at 02:28. Then go back to the beginning to learn how they created it.