Nissan Leaf, Polar Bears, Pittsburgh Steelers...hugs all around!

Nissan Leaf
I don't know who pitches for the Dodgers or leads the points race at any given Indianapolis 500, but I do watch football. I've been a Steeler fan since the mid-70s, when we played flipsies at Chad's house with now legendary playing cards of folks like Terry Bradshaw and Franco Harris, and when we stopped every police officer in town to ask for special edition trading cards.

I'm still a fan thirty-some years later. Their winning record and exemplary team management over the decades has certainly helped. And they're fun to watch, though if you saw yesterday's stressful game against the Jets, you'll know that I mean drop-tower fun more than Chuck E. Cheese's fun.

But this post isn't about the Steelers. Supposedly, an ad for the Nissan Leaf aired in the NFL season opener back in September, 2010. I missed that game, and, therefore, the ad. Yet with all the commercial repetition and subsequent hours of Sunday afternoon football I have caught since then, I somehow missed this much-discussed ad until yesterday afternoon.

Yes, it's manipulative. No, it doesn't mean Nissan is exempt from leaving an environmental footprint. But I like it. It surprised me in a good way, especially after assuming it was all cgi.

If you don't remember seeing a recent commercial with a polar bear in it, I suggest you start this video at 02:28. Then go back to the beginning to learn how they created it.


Nissan Leaf

12 comments:

nance marie January 25, 2011 at 1:05 AM  

this is the first time i've seen this commercial. it does bring the melting of the ice cap into the home.

shrinkingthecamel.com January 25, 2011 at 6:24 AM  

I never saw this either (I don't tune in to the football games usually until the playoffs!). How did they get the bear hug at the end? Amazing.

Carl,  January 25, 2011 at 2:28 PM  

Here's 8 things you don't know about the Nissan Leaf: http://www.energyinyourlife.com/article.php?t=100000076

Melissa,  January 25, 2011 at 2:32 PM  

Oh my goodness...I'm so glad you warned us it's manipulative! My heart is breaking, I've got a tear in my eye, and I want to give Aggie a hug too! The music along her journey just adds to the emotion. Shall I rush out and buy a Leaf? :)

Sam Van Eman January 25, 2011 at 2:37 PM  

Carl, thanks for the link. I couldn't quite understand what the author meant by, "Nissan estimates that it will cost about $2.65 to fully charge the battery. Nissan's Mark Perry indicates that you can simply multiply your electricity cost (per kWh) by 24 to estimate your cost per 100 miles." Is $2.65 the answer to kwh x 24?

Melissa, I love little cars like this. It's tough to see one from another objectively, though, when they make ads like this. I want one too.

David Otis,  January 25, 2011 at 7:22 PM  

Meet the first owner of the Nissan Leaf in Texas: http://fb.me/NudpgXCz

Karyn January 28, 2011 at 9:23 AM  

Wow. That is emotionally charged. I don't want a Nissan Leaf, but I do want a polar bear.

Sam Van Eman January 28, 2011 at 9:28 AM  

:) Where you live, they might let you have one.

nissan leaf February 3, 2011 at 4:53 AM  

Nissan leaf is a new car with no gas, but 100 % electric. It is a five door mid-sized hatchback electric car which is the leading, environmentally, friendly and affordable family car. It is really an eco- friendly car. Better to check it out.

Ann Kroeker February 5, 2011 at 11:12 PM  

I would like a Leaf AND a polar bear, please.

I did catch it on Network TV...maybe during a Colts game? I knew they were manipulating me, and I loved it anyway.

David Rupert February 7, 2011 at 11:39 AM  

Buy a car, save the planet.
What a crock.

Oh, by the way, they have sold a grand total of 96 of these !

Sam Van Eman February 7, 2011 at 11:44 AM  

96? Until we get the "stations" in place for this technology, I imagine it's going to be slow growth.

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