Try thinking about every item you see and every act you do in terms of the raw ingredients that form them. Just as flour and baking soda go into cookies, so do wood and cotton go into chairs, and creativity and ink go into a designed graphic.

Your work is a combination of a long list of raw ingredients. How you assemble them makes a world of difference. Some recipes produce "foods" that taste great, but are unhealthy; others are quite healthy but distastefully bland. One challenge you face, therefore, is to assemble ingredients that taste great and benefit the consumer. Not always an easy task.

For more about ingredients and their relation to media consumption, read this article.


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