Art worth doing

I've seen wonderfully creative ads. Beautiful ads. Expressions of color and graphics and technique that boggle my average comprehension.

But these same expressions are often used to promote mundane products and trivial items that few (if any) people really need, and that fail to add to customers' lives.

When you sit down with a sketch pad, what do you want to produce? Something initially magnificent but which will one day leave the taste of "selling out" in your mouth? Or something that serves as a doorway to a service or product of beauty and worth instead?

I want my art to point to things greater than it, not have it weakened by commonplace attachments. It takes discernment to choose products worth promoting.

If I'm an artist, I want to be remembered as such. Sellouts are a dime-a-dozen.