The real thing

This James Dean is one of several celebrity look-a-likes in the new magazine campaign for Armstrong Laminate flooring. As the tag-line goes, "It only looks like the real thing."

In contrast, check out this Tostitos ad:

Questions to consider:
1. Imagine the Armstrong ad without any copy: What product do you think is being sold?

2. How does the photo's composition affect the "realness" of the floor?

3. In the Tostitos ad, how important is the copy? What does the image say by itself?

4. What's the selling point in both ads?

5. Does it matter to consumers whether a product is real or only perceived to be real? Does it matter to you whether the product is real or not?


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