Is he REALLY that happy?

I'm interested to see how ads will reflect this volatile economic time. Will essential products step into the foreground? Probably. Will non-essential products beg? They already are with 0% financing and the like. Will companies smilingly promote non-essentials to suggest that all's well? Unfortunately.

Ad-makers, et al, I pray for you to keep your morals high and your consciences clean. You don't want to get through this and wish you'd lived it differently.


Red Letter Believers October 10, 2008 at 9:59 AM  


Of course advertising is all about perception -- and creating false perceptions.

You have some great forward thinking here -- and I'll bet advertising will fall into this idealistic model of 'everyone's happy, so let's buy more stuff we don't need.'


Bradley J Moore,  October 13, 2008 at 9:32 PM  

OK. Here's another opinion: Isn't this ad just for frozen lasagna? Maybe some families will be happy that they have a choice to buy a quick frozen meal that is convenient, tasty (presumably) and at a relatively low price, especially in a tight economy. I mean, this is food. We all have to eat.

I just don't read evil intentions into this particular ad. It doesn't bother me at all to see the happy family. I don't think I would respcect the advertiser any more if I saw a depressed and raggedy kind of family to reflect the economic turmoil.

Comfort food is the last hold-out in a recession/depression.

But -- You do have a point if we go back to your Best Buy post.
It will be an interesting time ahead.

Sam Van Eman October 14, 2008 at 10:22 AM  

You're right about frozen lasagna being a good recession option. And I'd be happy about it, too.

If I'm perceiving any evil intentions, it's in the amount of smile. It just doesn't seem realistic or genuine.

Bradley J Moore,  October 15, 2008 at 5:58 PM  

If one were to draw horns on the man and woman's head, they would definitely look evil.

Sam Van Eman October 15, 2008 at 7:22 PM  

Look at the boy. He sees the horns already and he's thinking:

Okay, this is weird. What's up with mom and how do I tell her I'm not hungry after all?

  © Free Blogger Templates Blogger Theme II by 2008

Back to TOP