Is he REALLY that happy?

I'm interested to see how ads will reflect this volatile economic time. Will essential products step into the foreground? Probably. Will non-essential products beg? They already are with 0% financing and the like. Will companies smilingly promote non-essentials to suggest that all's well? Unfortunately.

Ad-makers, et al, I pray for you to keep your morals high and your consciences clean. You don't want to get through this and wish you'd lived it differently.

5 comments:

Red Letter Believers October 10, 2008 at 9:59 AM  

Sam

Of course advertising is all about perception -- and creating false perceptions.

You have some great forward thinking here -- and I'll bet advertising will fall into this idealistic model of 'everyone's happy, so let's buy more stuff we don't need.'

David

Bradley J Moore,  October 13, 2008 at 9:32 PM  

OK. Here's another opinion: Isn't this ad just for frozen lasagna? Maybe some families will be happy that they have a choice to buy a quick frozen meal that is convenient, tasty (presumably) and at a relatively low price, especially in a tight economy. I mean, this is food. We all have to eat.

I just don't read evil intentions into this particular ad. It doesn't bother me at all to see the happy family. I don't think I would respcect the advertiser any more if I saw a depressed and raggedy kind of family to reflect the economic turmoil.

Comfort food is the last hold-out in a recession/depression.

But -- You do have a point if we go back to your Best Buy post.
It will be an interesting time ahead.

Sam Van Eman October 14, 2008 at 10:22 AM  

Brad,
You're right about frozen lasagna being a good recession option. And I'd be happy about it, too.

If I'm perceiving any evil intentions, it's in the amount of smile. It just doesn't seem realistic or genuine.

Bradley J Moore,  October 15, 2008 at 5:58 PM  

If one were to draw horns on the man and woman's head, they would definitely look evil.

Sam Van Eman October 15, 2008 at 7:22 PM  

Look at the boy. He sees the horns already and he's thinking:

Okay, this is weird. What's up with mom and how do I tell her I'm not hungry after all?

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