Buyer's guide and something I'd purchase

Answers from my previous post:

  • Moen disqualification: I see no conceivable reason to use a faucet extension as shown in the ad. There may be good uses for it, but this one just shows another helpless consumer wrestling out of a blanket. Regardless of the quality and actual benefits of the faucet, this presentation insults my intelligence. Won't buy it.
  • Kenmore disqualification: "Why use those heavy pitchers...?" This line betrays the picture of health in several ways: Pur water filtration, healthy diet (apple and non-Kool-Aid), and the other line of copy, "Ideas for the good life." Why would a family who cares about such things spend a couple of thousand dollars, at least in part, to avoid lifting a "heavy pitcher"? This isn't a valid perk. Won't buy it.
More compelling? This pork. I'd buy it, because it really is like bowling. (Click image to read text.)

4 comments:

nAncY August 17, 2009 at 12:58 AM  

maybe i should join that monday night pork league.

Bradley J. Moore August 19, 2009 at 5:57 AM  

Not sure how the pork and bowling go together... Maybe I need to read the fine print on the ad.
Or, I can join you and Nancy on the pork league and find out.

Sam Van Eman August 20, 2009 at 2:04 PM  

Reading the fine print is a pre-requisite, Brad, not only to understand the ad, but also to join our pork league!

(Click on the ad for a larger view. I think it's good copy.)

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