Buyer's guide and something I'd purchase
Answers from my previous post:
- Moen disqualification: I see no conceivable reason to use a faucet extension as shown in the ad. There may be good uses for it, but this one just shows another helpless consumer wrestling out of a blanket. Regardless of the quality and actual benefits of the faucet, this presentation insults my intelligence. Won't buy it.
- Kenmore disqualification: "Why use those heavy pitchers...?" This line betrays the picture of health in several ways: Pur water filtration, healthy diet (apple and non-Kool-Aid), and the other line of copy, "Ideas for the good life." Why would a family who cares about such things spend a couple of thousand dollars, at least in part, to avoid lifting a "heavy pitcher"? This isn't a valid perk. Won't buy it.
4 comments:
maybe i should join that monday night pork league.
Not sure how the pork and bowling go together... Maybe I need to read the fine print on the ad.
Or, I can join you and Nancy on the pork league and find out.
Reading the fine print is a pre-requisite, Brad, not only to understand the ad, but also to join our pork league!
(Click on the ad for a larger view. I think it's good copy.)
does bacon count?
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