Tiger, Barclays and "Fake"
I watched a bit of The Barclays Golf Tournament this afternoon. I don't catch much golf but I see enough to marvel at Tiger Woods' fandom. Unlike many celebrities who garner attention because they have pretty faces or make a splash on TV, Tiger is the real deal. Crowds stretch and shove and fly thousands of miles because it gets them within touching distance of genuine, unparalleled, talent.
And it isn't just the masses who bow. The greats in golf do the same. Here's a Nike commercial from early 2009 demonstrating the point:
During today's tournament, I caught another sign of the real deal. At least, that was the claim. I don't know enough to discern best from better in investment banking, but that's what Barclays - the bank - claimed. Maybe they aren't the best, but I sure liked their TV spot that said so:
From the agency that made "Fake": "Directed by Nicolai Fuglsig, the spot reached number one on AdCritic’s Top 20 and was also featured as the Spot of the Day. Campaign Magazine has also recognized it as the Ad of the Day..."
5 comments:
tiger...i just wonder about all of the years that he was encouraged? to do nothing else but golf, to reach this place of attention and fame. i guess i just can't relate to it.
when i see the barclays ad, it reminds me of how i feel sometimes, of being in the world and not a part of it, until i realize that it is not that things are not so much fake but more like they are just not the truth.
being in the world, by walking in the world and living in the world, means that God also walks and lives here in me.
not being a part of the world, is realizing that i belong to Him and not to the world.
that is the big picture that goes beyond the "not so real" and "alone in the world" kind of feelings. even though i still have those feelings, i can trust in the truth of God more than i can trust in my feelings...or in barclays for that matter.
interesting how looking at an advertisment in the light of the truth of God can show a whole different perspective. it can pretty much just blow it out of the water.
Cool ad. I just watched the remake of "Invasion (of the body snatchers)" with Nicole Kidman last night and it kind of freaked me out that I keep seeing these fake people over and over again...
It is a very well done ad and captures well the "house of cards" perception that the public has taken with the financial services industry.
nAncY, thanks for the reflections.
Brad, I agree. Very clever way of addressing the "house of cards." I wonder how effective the ad has been.
I find myself wondering why a pretty face isn't the real deal...
does beauty have categories...
not sure...
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