Subaru. It's what makes a Human a Human

Houston Heflin (Abilene Christian University) asked me about the seemingly recent marketing interest in love. Great question. Immediately I thought of "Love. It's what makes a Subaru a Subaru." Then I found more examples. Tell me about ones that catch your attention. If I get enough suggestions, I'll do another post.

Here are three for Lipton Green Tea (listen to the song), Subaru Forester and - the funniest of the bunch - Klondike Bar:







How about this print ad for Newman's Own salad dressing?


I must also include a post from last year called "Sex from a box." It definitely belongs in this line-up.

Last night, I saw a commercial for Glade Lasting Impressions plug-ins. It would have been a perfect fit here, but I couldn't find it on line. Any help?

What do I think about this marketing interest? Here's a start:

1. Lovemarks
2. Lovemarks: Part 2
3. And my interview with the creator of Lovemarks (and possibly the biggest influence behind this love trend), Kevin Roberts.

2 comments:

L.L. Barkat August 7, 2009 at 12:54 PM  

Is that why I feel so human? Is it that '95 Subaru sitting in my driveway, still taking me places after all these years?

(Sort of answered your question about the roses, btw.)

Sam Van Eman August 7, 2009 at 1:12 PM  

I'm on my second. The first was an '82 but I only had it for one year. Mechanic said he was surprised it hadn't broken in two. Now we have an '04.

I can't say it's a Lovemark, but I'm quite happy with it.

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