Getting out and away is essential human behavior. I know it every time I'm there and yet my day-timer says I could take it or leave it. What interests me about the following Land Rover ads is that I feel the need to get away from the full life they depict even though I've chosen to have the full life they depict.
That's the kicker. I like my life and nearly everything in it. So what causes me to fantasize about being in that vehicle on the other side of the planet?
Hat tip to Amy Corr of MediaPost's Out to Launch.